About the typeface

Created for the purpose of defining the contemporary model of Finnish identity, the display typeface is made of elements containing the translations of the identity’s mood and feelings. Through an exploratory process, the notion of zeitgeist of individualized Finnish identity is approached by reinterpreting typical notions of Finnishness. The final form explores the idea of inevitable change in Finnish culture, by showing elements of connectedness and fluidity along with contrasting elements due to the conflicting opinions about Finnish future. The name stems from my process of exploring texture through textiles and bridging the idea of the traditional and modern Finn.

GARMENTS BY EMMI OJANSIVU. PHOTOS BY HOLLY D’CUNHA. MODEL: BIBA ESAAD

An editorial showcasing the garments made by Emmi Ojansivu in association with her thesis work process. These further exemplify the zeitgeist of Finnish society through combining artificial colours and textures with artisanal craft: knitting. Everything is hand made and is a unique piece of Emmi’s thesis collection. The photos appear in Unfinnished: the research and “background” booklet.

INSTALLATION BY EMMI OJANSIVU. PHOTOS BY HOLLY D’CUNHA AND EMMI OJANSIVU.

Installation Visuals: the form reflects that of the Sampled Knit typeface. The installation is a compilation of elements from the type’s exploratory process including textile exploration of knits and hand made garments. This deconstructed Finnish ryijy further represents the mood of the typeface and of contemporary Finnish identity.